Digital audio books and audio book downloads are becoming increasingly popular. In fact, a recent study by the Audio book Publishers Association estimated audio book sales at approximately $925 Million. With the recent sale of audio book publisher Audible to Amazon.com for nearly $300 Million it would appear continued growth is on the horizon.Recent technology advancements are certainly driving this trend such as the ever popular Ipod and other mp3 players.Could there be more to the appeal of digital audio books than a multi-tasking world and a GLAM Ipod?I would suggest that perhaps there is a much greater appeal than the obvious conveniences and portability of audio books. Could the ancient art of “Storytelling” be making a digital comeback? From our earliest days drawing on the walls of caves and gathering around campfires throughout the centuries the Art of telling stories has always been a central and vital focus.Every culture has its own stories,myths, traditions, and legends. The “storyteller” was often in a revered position.The story tellers have always been giving hoping to share, inspire, educate, entertain, and make their listeners happy.While the oral tradition appears to have gone digital, the subtle nuances of the human voice and the power of the spoken word give a fuller meaning to the stories or other information being shared. The volume, rate, tone, softness, contrast, and pitch can all be varied and have a great connecting effect much more than a written text. Through the vividness of the voice It is easier to feel emotionally closer to the story, the characters, and the author.Isn’t it true that the stories we first heard as children were someone reading or telling us a story?I think it is the unique connection with the author or narrators voice in audio books that make the difference. When listening to an audio book you can just relax and get into the flow of the story without having to actively read and concentrate. It is like having a conversation with a close friend. These are just a few of the reasons that audio books are and will continue to be popular.While appearance of digital audio book technology has changed the tools available to storytellers one of the most precious things about being human is our ability to tell and listen to stories!
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Telemarketing Turning to Internet Marketing
Telemarketing is a business format that has been in place for a long time and the direct marketing business model started in the 1950s. While the basic telemarketing format has stayed the same for many years, the recent laws governing it have made it necessary for companies to branch out into other means of doing business. The telemarketing industry has turned to other ways of generating income, such as the use of internet marketing.The earliest forms of it were generally used to sell magazine subscriptions to customers through the phone, using a system of database marketing. Gradually, more and more soliciting was done over the phone, until it got to the point that telemarketing calls were being made at all hours of the day and evening.At this point, the government stepped in and started invoking laws for direct marketing so that the telemarketing companies were not able to call as often. This was good for customers, but of course, it was bad for the telemarketing companies.Some of the laws that were imposed on the telemarketing companies encompassed things such as the time when they could call, being required to stop calling if someone asked to be removed from the call list, and introducing the national do not call registry. This enabled people to take themselves off of any telemarketing list, making it illegal to call them for any kind of solicitation.With so many people taking themselves off of the solicitation lists, the telemarketing companies have had to turn to other means of income generation to keep themselves in business. Now, many telemarketing companies are turning to online marketing to keep turning a profit.With the new laws surrounding it, companies are forced to change the way they approach telemarketing sales. Outbound telemarketing is no longer in as much use as it was in the past, yet some companies use both the phone and the internet to bring people in. They call people and set up internet appointments for a better time.Still other companies are changing from database marketing companies to internet marketing companies. They can either have people call from home as a home business, or they can change to online marketing completely. Having people call from home is a great way for telemarketing companies to keep costs low. With less overhead it is easier for them to make money and stay in business.As you can see, internet marketing is starting to play a much larger role in the world of telemarketing. Some companies have completely switched to the internet as a means of saving business costs by having people call from home through a virtual call center. Other marketing professional companies are changing their focus completely to address the new interests of today’s society. Overall, the world of it and direct marketing is changing and will never be the same again.
There is an excessive amount of traffic coming from your Region.
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