Telemarketing Turning to Internet Marketing

Telemarketing is a business format that has been in place for a long time and the direct marketing business model started in the 1950s. While the basic telemarketing format has stayed the same for many years, the recent laws governing it have made it necessary for companies to branch out into other means of doing business. The telemarketing industry has turned to other ways of generating income, such as the use of internet marketing.The earliest forms of it were generally used to sell magazine subscriptions to customers through the phone, using a system of database marketing. Gradually, more and more soliciting was done over the phone, until it got to the point that telemarketing calls were being made at all hours of the day and evening.At this point, the government stepped in and started invoking laws for direct marketing so that the telemarketing companies were not able to call as often. This was good for customers, but of course, it was bad for the telemarketing companies.Some of the laws that were imposed on the telemarketing companies encompassed things such as the time when they could call, being required to stop calling if someone asked to be removed from the call list, and introducing the national do not call registry. This enabled people to take themselves off of any telemarketing list, making it illegal to call them for any kind of solicitation.With so many people taking themselves off of the solicitation lists, the telemarketing companies have had to turn to other means of income generation to keep themselves in business. Now, many telemarketing companies are turning to online marketing to keep turning a profit.With the new laws surrounding it, companies are forced to change the way they approach telemarketing sales. Outbound telemarketing is no longer in as much use as it was in the past, yet some companies use both the phone and the internet to bring people in. They call people and set up internet appointments for a better time.Still other companies are changing from database marketing companies to internet marketing companies. They can either have people call from home as a home business, or they can change to online marketing completely. Having people call from home is a great way for telemarketing companies to keep costs low. With less overhead it is easier for them to make money and stay in business.As you can see, internet marketing is starting to play a much larger role in the world of telemarketing. Some companies have completely switched to the internet as a means of saving business costs by having people call from home through a virtual call center. Other marketing professional companies are changing their focus completely to address the new interests of today’s society. Overall, the world of it and direct marketing is changing and will never be the same again.

This entry was posted in Uncategorized and tagged . Bookmark the permalink.